#brand

Rosie Burbidge

Legal Innovation = Microsoft Office?

Legal innovation is often equated with one of the incredible new AI tools that are unveiled at tech events on a regular basis. However,...

Rosie Burbidge

European Commission takes fight to online counterfeiters

Is help coming to tackle the scourge of counterfeits sold on online marketplaces? Counterfeit goods affect all businesses as they grow...

Rosie Burbidge

What is a trade mark?

Trade marks give you the exclusive right to use a particular "sign" in your business for particular goods and services. They can...

Rosie Burbidge

How to create a new brand (legally)

This post is about the legal issues you need to consider when selecting a new brand name and logo. This is primarily a question of trade...

Rosie Burbidge

Introducing intellectual property

Without intellectual property rights it would be virtually impossible for the European fashion industry to continue. These rights enable...

European TECH Law